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DATALYR uses per-workspace pricing. Sign up for a free account, then pick a plan once you launch a workspace. Each workspace has its own event budget, conversion budget, and AI credits.

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Plans

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Starter — $79/month per workspace

For your first brand, dialing in tracking and attribution. Included:
  • 250K events / month
  • 25,000 conversions sent to ad platforms / month
  • $10/month AI chat credits (top up any time)
  • Unlimited team members
  • All integrations (Shopify, Stripe, Superwall, RevenueCat, Whop, Checkout Champ, Meta, Google, TikTok, OpenAI Ads)
  • All SDKs (Web, Node.js, iOS, React Native)
  • REST API + MCP server
  • Email + priority support

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Growth — $199/month per workspace

For brands scaling spend on Meta, Google, TikTok, and OpenAI. Included:
  • 1.5M events / month
  • 125,000 conversions sent to ad platforms / month
  • $25/month AI chat credits (top up any time)
  • Unlimited team members
  • All integrations (Shopify, Stripe, Superwall, RevenueCat, Whop, Checkout Champ, Meta, Google, TikTok, OpenAI Ads)
  • All SDKs (Web, Node.js, iOS, React Native)
  • REST API + MCP server
  • Email + priority support

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Scale — $399/month per workspace

For heavy volume, multi-brand teams, and agencies. Included:
  • 5M events / month
  • 500,000 conversions / month
  • $50/month AI chat credits
  • 1:1 onboarding
  • Everything in Growth

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Performance — $599/month per workspace

For high-spend brands and performance agencies running multiple stacks. Included:
  • 15M events / month
  • 1.5M conversions / month
  • $75/month AI chat credits
  • Everything in Scale

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Enterprise — Custom

For teams with custom volume, retention, or SLA needs. Included:
  • Custom event and conversion volume
  • Custom data retention
  • White-label
  • Custom SLA
  • Dedicated account manager
  • Custom ad platform integrations on request
Shopify merchants installing DATALYR through the Shopify App Store are billed through Shopify Billing on the same Starter / Growth / Scale plans (same prices) instead of card checkout. Performance and Enterprise are on the public signup flow only.

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Account vs Workspace

Your account is free. Sign up, invite your team, and explore without being charged. You only get billed once you launch a workspace — typically one per brand or website you ship. Each workspace has its own:
  • Event budget
  • Conversion (postback) budget
  • AI chat credits
  • 7-day free trial
Add or remove workspaces any time. We prorate.

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What Counts as an Event

Events Include:
  • Pageviews
  • Custom events you track
  • Shopify orders
  • Stripe payments
  • Superwall, RevenueCat, and Whop subscription events
Not Counted:
  • System events (session_start, session_end)
  • Failed events
  • Duplicate events (deduplication applied)
Example Monthly Usage: 
Website: 500,000 pageviews
Custom tracking: 100,000 events (signups, clicks, etc.)
Shopify orders: 25,000 orders
Total: 625,000 events
Plan needed: Growth ($199/month — 1.5M events)

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What Are Conversions

Conversions (postbacks) are events sent to ad platforms via Conversion Rules. Example: 
Events: 250,000/month
Conversion Rule: Send "purchase" to Meta, Google, TikTok
Purchases: 2,000/month
Conversions sent: 2,000 × 3 platforms = 6,000 conversions
Conversion limits only apply to conversions sent to ad platforms. Tracking conversions inside DATALYR is unlimited.

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Overage Charges

You’re never cut off. Overages bill at the end of the cycle. Events Overage:
  • $2 per 50,000 additional events
  • Applied automatically when limit exceeded
Postback Overage:
  • $2 per 10,000 additional postbacks
  • Only charged for conversions sent to ad platforms
Example: 
Plan: Growth ($199, 1.5M events, 125k conversions)
Actual: 1.6M events, 135k postbacks
Overage: 100k events + 10k postbacks
Charge: $4 (events) + $2 (postbacks) = $6
Total: $199 + $6 = $205 for the month

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AI Chat Credits

Every plan includes a monthly AI chat credit pool:
PlanCredits / month
Growth$25
Scale$50
Performance$75
EnterpriseCustom
Starter (Shopify install only)$10
AI Chat queries your own data through DATALYR’s public API. The same Agent key (dk_agent_) powers our MCP integration. Top up at any time from Settings → Billing if you need more credits inside a cycle. Unused credits don’t roll over.

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Free Trial

7-day free trial on every workspace:
  • No credit card required
  • Full feature access
  • Cancel anytime before trial ends
Each new workspace starts a fresh 7-day trial, so launching a new brand never costs you upfront.

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Team Members

All plans include unlimited team members. Roles:
  • Owner — full access including billing
  • Admin — manage team and settings (no billing access)
  • Member — view and edit data
  • Viewer — read-only
Invite team members in Settings → Team.

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Billing Cycle

Monthly Billing:
  • Charged on signup date each month
  • Usage resets on billing date
  • Overages billed at end of cycle

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Payment Methods

Accepted:
  • Credit cards (Visa, Mastercard, Amex)
  • Debit cards
  • ACH (Enterprise only)
Payments are processed securely via Stripe.

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Upgrading Plans

Upgrade any time. Takes effect immediately with prorated billing. Example: 
Day 1: Workspace on Growth ($199)
Day 15: Upgrade to Scale ($399)
Credit: $99.50 (15 days unused)
Charge: $399 - $99.50 = $299.50

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Downgrading Plans

Downgrade is scheduled for the next billing cycle:
  • Current plan stays active until end of cycle
  • New limits apply on renewal
  • Data is retained
Mid-cycle downgrade is blocked to avoid surprise overages.

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Cancellation

Cancel any time:
  • Access until end of billing period
  • No further charges
  • Data retained for 90 days
  • Reactivate within 90 days
Cancel in Settings → Billing → Cancel Subscription.

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Fair Use Policy

  • No scraping or bot traffic
  • Legitimate business use only
  • Reasonable API usage
  • No reselling access
Violations may result in account suspension.

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Enterprise Custom Pricing

Contact sales for:
  • Over 15M events/month
  • Custom data retention
  • Custom SLAs
  • White-label deployments
  • Multiple workspaces with consolidated billing
  • Custom ad platform integrations
Email: hello@datalyr.com

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Frequently Asked Questions

Can I change plans mid-cycle? Yes — upgrades take effect immediately with prorated billing. What happens if I exceed limits? Overages are charged at 2per50,000eventsand2 per 50,000 events and 2 per 10,000 postbacks. You’re never cut off. Do events reset every month? Yes — usage resets on your billing date each month. Can I track unlimited conversions in DATALYR? Yes — conversion limits only apply to conversions sent to ad platforms. Do integrations cost extra? No — every plan includes the full integration catalog. How does AI Chat billing work? Each plan includes a monthly credit pool. Top up at any time. Unused credits don’t roll over. Do I get a separate trial for each workspace? Yes — each new workspace gets its own 7-day trial.

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Next Steps

Sign Up

Free account, no credit card required

Subscription Management

Manage your subscription

Usage Tracking

Monitor your usage

Contact Sales

Enterprise pricing